ANTONIO CURIOSO IS THE NEW MANAGING DIRECTOR OF THE BORBET VERTRIEBS GMBH.

On 01.09.2024, Mr Antonio Curioso will join the management of the BORBET Vertriebs GmbH. With his many years of international experience in the aftermarket and tuning, he will provide important new impetus at BORBET. Having worked in the USA for several years, Mr Curioso will further strengthen and expand the international wheel manufacturer's global presence in the aftermarket segment.

The existing BORBET team will continue to run the business in the proven manner - with Mrs Birgit Grebe-Frese and Mr Marcel Frankenstein, who is new to the position, as sales managers. Mrs Grebe-Frese is primarily responsible for the OES divisions and, in the IAM, for exports and our partnerships, while Mr Frankenstein is responsible for wholesale, tire retail and the e-commerce marketplaces. Together, they will manage sales at both locations in Medebach and Neuching, both in the office and in the field service.

“We are very much looking forward to working with Mr Curioso and further developing our already extremely strong brand,” emphasises BORBET CEO Burkhard Plett. “BORBET Vertriebs GmbH is ideally positioned to successfully promote our high-quality and innovative light alloy wheels to the relevant target groups in existing and new markets.”